Ford 1930 Prices

I was sifting through some old newspapers last night and came across this nifty little ad for a Ford dealership in Stevens Point, Wisconsin:

1930 PRICES
Pheaton $440
Roadster $435
Sport Roadster (With rumble, seat) $470
Standard Coupe $500
Sport Coupe $530
Tudor Sedan $500
Club Fordor $600
Standard Fordor $625
Cabriolet $645
Town Sedan $670
Deluxe Panel Delivery $350
Roadster Pick-up (Open cab) $430
With closed cab $460
1 1/2 ton Truck chassis with closed cab $610
1 1/2 ton truck, closed cab and stake body $575

(All 1 1/2 ton trucks equipped with 32×6 tires in rear and four speed transmission).

All Prices F. O. B. Detroit

STEVENS POINT
MOTOR CO.

Always Open

309 Strongs Avenue
Phone 82

A little inflation calculator satisfied my curiosity.  The top of the line model listed here, the Ford Town Sedan, had a price tag of a whopping $670 in 1930.  In today’s market, that would cost approximately $9,100.  Now I don’t know about you, but I think it would be really nice to own the top of the line vehicle for just $9,100 in 2011.  The cars I am looking at don’t come with price tags less than FIVE TIMES that amount.

What a difference 81 years can make!  Another cute thing to note about this ad: “Phone 82!”